经历了疫情突袭、端天气、新能效标准实施等多种因素影响，2020空调冷年虽已远去，其多种影响仍在持续，2021新冷年面对了更多的变化和不确定性。如何在变化中求生存，是所有身处行业中的人都在思考的问题。2021新冷年的企业战略、新产品陆续公布，也许能够揭示空调行业接下来的走向。

新能效、健康空调成市场主力军

空调行业迎来涨价潮

我 空调行业发展呈现明显的周期性，2020年突然而至的疫情、端天气的影响以及新能效标准的实施，使得原本就处于调整期的空調行業雪上加霜。奥维云网数据显示，2020冷年中 空調市場零售額規模為1600億元，比2019年同比下降18.2%，行業同比為近十年差。

祸福双依

虽然疫情冲击了空調在季度销售，但其也具有些积 的影響，疫情促使消费者的消费观念出现明显的變化，開始對家中的氣質問題有更高要求，对於健康、消毒、高端類型需求增加，而新能效標準進一步推動產品結構之調整，有利於解決行業內能效虛標等問題，並助推產業良性發展。

进入2021新冷后，

air conditioning industry 逐渐摆脱了2019年的阴影表现出量價齐升現象回温明顯尤其是以新的energy efficiency and health comfort为代表的大型商业化项目已成为市场增长主力。

用户需求是源动力长虹等企业瞄准健康赛道

不同的企業給出了不同的答案。

近期，

Longxiang air conditioning 推出了全新的Q6C全无尘air conditioner及全直流变频家用多联机兩大new product，并且发布了一個新的“213”戰略。

Longxiang Q6C全无尘air conditioner 主打卖点是“無塵送風”，疫情之下,

consumers 对air conditioner内部清潔問題越發關注，在這背景下,

Longxiang 研發出了全無塵Air Conditioner采用進風口閉合設計切斷污染源頭同時運用“智清潔技術”、“逆平衡57℃高溫除菌技術”核心技術保障使用安全與健康。

New strategy deployment 中, Longxiang 进一步打造产业升

其中new strategy 中 “2” 指的是 “家用Air Conditioner + Central Air Conditioning” 兩大核心产业雙向發展實現全面覆蓋; “3” 是要實現在產品層面的三個升 “品質升級体驗提升健康提升”，給予users帶來智能舒適完全消費體驗。

Longxiang Air Conditioning 希望借此找到增長空间完成弯道超車提升在Air Conditioning Market 上競爭力。

美’s 方面加码关注舒适健康体验

另方面开辟定制化赛道

Its new model of iColor hanging air conditioner innovate using "color customization" design, users can freely choose from two color body and nine color fabric panels to match the room's style.

The function uses a third-generation guide wind technology with a rotating range of 180 degrees for a more comfortable experience.

From early 56-degree C sterilization air conditioners to wash air conditioners, comfortable wind Pro air conditioners, and sterilization compartment air conditioners, Haier has focused on laying out the scene of the room's ecological environment from researching air conditions to researching users.

Haier Air Conditioning innovates in terms of user experience based on healthy comfort intelligent airflow scenarios.

Haier officially started working on drafting the standard for multi-mode sterilization performance requirements and test methods for room air conditioning units led by Haier

In entering 21st century new cold year after continuing its new wind direction product strategy since early this year Haier sensed consumers' urgent needs for new winds health comfort products releasing several upgraded models in succession expanding market position in New Wind Field

Observing each enterprise's actions during 21st century new cold year it is not difficult to find that consumer demand is an industry fundamental driving force as consumers become increasingly demanding about multiple types quality-based products according to data showing that among consumers choosing home appliances 92% will pay special attention to health functions while selecting home appliances such as health-oriented vacuum cleaners refrigerators washing machines etc. The focus on healthy household appliances reached up to % thus indicating that healthy living standards have been increasingly recognized by consumers As a result healthcare-related products are becoming more popular especially those related to indoor environmental quality control like smart thermostats dehumidifiers purifiers or portable evaporative coolers which are expected further boost growth opportunities within next few years