在这场充满期待的华为秋季新品发布会上,海尔科技以其独特的智慧用水理念,再次吸引了全世界消费者的目光。作为全球领先的家电制造商和消费强国,我国家电总产能占全球80%,居民碳排放总量中,30%来自于家用电器,这对我们来说是一项巨大的责任与挑战。
为了让健康低碳用水走进千家万户,海尔正通过科技创新勾画出更智慧、更节能、更健康、更舒适的智慧用水场景。在这个过程中,我们不仅“急用户之所急”向下扎根,解决用户痛点,也“想用户之未想”向上升级,以更美好的用水饮水体验引领用户需求迭代。
时代变迁,用户的健康生活理念也在不断升维,从一开始喝上干净的水,到后来喝上安全的水,再到今天,饮用健康水、使用健康水已经成为用户向市场发出的主流信号。然而,在市场保有量趋近饱和、用户需求复杂多样的前提下,是“就事论事”地专研还是从根源出发先用户一步排忧解难?海尔选择了后者。
在海尔HOPE创新生态平台上,这样一份调研报告引发了海尔研发人的关注:在参与调研的用户当中,有57%的人认为“安全水”已不能完全满足日常用 水需求,其中家庭饮用 水对健康 的需求位列第一。这促使我们如何让 用户喝 上真正 的 健康 水?数轮实验论证后,我们率先推出了能够模拟天然矿泉 水形成 的矿泉 水,并通过创新专利SPEED4.0高精度反渗透技术和PCC改性与微量元素配比技术,让饮 用 水 中富含锶等矿物质,同时,我们牵头制定《中国净 水行业矿化健康标准》,行业从“安全 Water”的时代进入到了 “Healthy Water”的时代。
除了提供最基础的事实上的功能外,更重要的是要创造一种生活方式,让我们的产品能够延伸到其他更多场景。例如,在全屋净 Wasserlösungen, users can enjoy the comfort of soft water, solving dry skin and dandruff problems; in the washing scenario, soft water washes clothes to achieve the ultimate cleaning service without yellowing or darkening colors.
Our journey towards creating a healthier living environment for all is not just about providing products but also about building an ecosystem that supports this vision. At HAIER's water internet platform, we have gathered over 500 eco-resource partners from five industries - plumbing fixtures, bathroom fittings, heating systems, mother and baby care products and tea drinks - to offer personalized customization and humanized services to our customers. This not only enhances user experience but also creates value-sharing opportunities for our eco-partners.
As we continue on this path of innovation and sustainability, we remain committed to responding to national carbon peak targets by actively exploring "zero-carbon" technologies. With our global "10+N" innovative R&D system as the foundation, we focus on three major tracks: smart homes, industrial Internet+, and health care industry+ while continuously outputting green low-carbon transformation solutions.
On September 2nd last year, HAIER launched its first-ever appliance recycling interconnected factory – HAIER Green Recycling Interconnected Factory in Qingdao Leishi City of Shandong Province. This facility will annually disassemble 300 thousand sets of used home appliances with recycled material production reaching up to 3 million tons each year.
In addition to environmental protection efforts at home frontiers like industrial waste heat recovery through IoT technology implementation at Henan province's Yixing city which saved around $1 million worth of natural gas costs per year at one enterprise alone. Our big health initiatives include breakthroughs in carbon-hydrogen refrigeration systems & intelligent variable frequency technology that allows every super-low-temperature refrigerator model reduce CO2 emissions by approximately 2t/yr per unit thus opening up new paths toward 'carbon neutrality' development within industry circles.
This relentless pursuit of innovations has been driven by our commitment to satisfying user needs while staying true to our core values: Innovation-driven growth; Ecological integration; Health-focused approach; Quality-centric mindset. As a leading player in China’s electronics manufacturing sector with more than four decades under its belt since being founded back then as a small workshop producing simple household goods like pots & pans during those early days when times were tough yet full hope remained high enough even though much was still unknown ahead!